Saturday, April 21, 2007

MySpace Saves Bookstores



According to this article from Publisher's Weekly, the social networking site MySpace has helped save a Chicago institution from closing.

Women & Children First Bookstore, a 28 year old feminist bookstore in the Andersonville neighborhood of Chicago, used their MySpace page to discuss their financial difficulties with their patrons and friends. Even though W&CF is such a popular bookstore, their financial difficulties are a direct result of people buying books elsewhere. In fact many indie bookstores (and big box bookstores) are suffering, due to the widespread popularity of Amazon.com, among other things. The owners of W&CF posted this missive in their blog, to an overwhelmingly positive response. Their sales, both in store and online, improved considerably within a weekend.

Personally, I think it would be a shame if W&CF closed down. When I was in college, I drove down to Chicago to see Alice Walker read from her book on female genital mutilation in Africa. I was packed into this little tiny bookstore with over a hundred other people, and I got to meet Walker face to face. Without bookstores like Women & Children First to support them, independent and interesting writers may not have a chance to promote their work.

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